Website redesign
A redesign when the current site is in the way.
If people cannot tell what you do, cannot tap a button on a phone, or never send the form, the site needs a rebuild — not a new header on the same structure.
The problem
Old sites collect plugins, broken links, and pages that contradict each other. A fresh coat of colors does not fix a form that fails or a story that never asks for the job.
How I approach it
A redesign keeps what is true — your services, your photos, your name — and rebuilds the path. We decide what to drop. Then the new site is built the same way as a new one: consultation, design, review, and a test before it replaces the old address.
What you get
- A clearer first screen and a real next step
- Phone layout treated as the main layout
- Room for booking, galleries, or AI if you want them this time
- Your domain can stay. The experience does not.
What’s included
What to keep
Useful copy, real project photos, and pages that already rank can be carried over. Dead sections do not come along for nostalgia.
What changes
Navigation, speed, forms, and the story. The goal is a site you would send a customer today.
Launch without a gap
The new site is reviewed in the portal before it takes over the domain.
After
Care plans exist if you want updates handled. You can also take the finished site and run it.
How a project moves
- 01Look at the current site and name what is costing you jobs.
- 02Rebuild the pages that matter. Cut the rest.
- 03Test, then point the domain when you are ready.
Related work
- DD LouisianaClient project · Home Improvement Platform
- Moses for MayorCompleted project · Mayoral Campaign Website
Questions
Can you redesign an existing website?
Yes. Redesigns are a regular project. We rebuild around the business instead of dropping a new theme on the old structure.
Do I have to change my domain?
No. Most redesigns stay on the domain you already own. I can also register and connect a new one if you want that handled.
Will I lose my Google presence?
A sloppy relaunch can. We keep important page topics, titles, and redirects in mind so the new site replaces the old one instead of abandoning it. Rankings are never guaranteed.
Related services
Talk through the project.
A free consultation comes first. You can also start a project or sketch a direction in the Website Vision Builder.