Project 06 · Boutique E-commerce
Shoes by Shelby
A complete footwear shop — brand, catalog, 360 spin, on-foot try-on, bag, and checkout — designed as one boutique, not a warehouse template.
Designed and built by Dynamic Digital Designs in Huntsville, Alabama.
The Challenge
A footwear boutique needed more than a product grid. Shoppers had to feel the maker, browse by what they actually wear, see a shoe from more than one angle, and check out without the site feeling like a big-box catalog.
What I Built
One shop, designed end to end: a branded homepage and lookbook film, a filterable catalog of twelve pairs, product pages with studio, 360, and on-foot views, a bag that follows the visitor, and a checkout that totals shipping and tax and confirms the order.
What the walkthrough covers
The homepage opens on a full-bleed hero, then a lookbook film, collections, and the bestsellers. Navy, cream, and crimson carry the red, white, and blue without turning the shop into a costume. It reads like a small maker, not a warehouse.
In the shop you filter by shape — sneakers, boots, heels, sandals, flats, athletic — and by who the pair is for. Search the catalog, sort the grid, and open any of the twelve pairs.
A product page has three ways to look. Studio is the catalog shot. 360 lets you drag around the shoe. On you plays a walking clip so you can see how it sits on the foot. Pick a size, sold-out sizes are marked, set the quantity, and add it to the bag.
The bag stays with you in a drawer and on its own page. Checkout is a real flow — shipping, tax, and an order confirmation — and the demo never charges a card. About tells the maker story. Contact is a form a person answers. A dedicated film page holds the lookbook.
Key Features
- Full-bleed homepage with lookbook film and bestsellers
- Navy, cream, and crimson brand — a small-maker feel
- Shop filters by category and who the pair is for
- Catalog search and sort across twelve pairs
- Studio photo, drag-to-spin 360, and an on-foot walking clip
- Size picker with sold-out sizes marked, plus quantity
- Bag drawer and a full bag page
- Checkout with shipping, tax, and order confirmation
- Maker story, contact form, and a dedicated film page
Technology
Outcome
A boutique that works as one shop — brand, catalog, 360, try-on, cart, and checkout — instead of a theme with a product list dropped in.
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